Pebbles is stepping away from the morning show at Beasley Media Group’s HOT 96.9 in Boston. Her next chapter centers entirely on expanding the Positively Pebbles brand.
What We Know: Pebbles has officially departed her daily morning show duties at HOT 96.9. Throughout her run, she earned a Gracie Award for her Voices with Pebbles public affairs program. Additionally, the Massachusetts Association of Broadcasters named her Broadcaster of the Year in 2023. The Massachusetts Broadcasters Hall of Fame also counts her among its inductees.
What They Said: Pebbles: “I’m incredibly grateful for the years I’ve been able to spend connecting with our listeners every morning. This next chapter allows me to put even more energy into Positively Pebbles – a platform all about connection, sharing real stories, making a meaningful difference, and shining a light on the good in the world.”
Mary Menna, Vice President and Market Manager: “Pebbles has been an integral part of HOT 96.9 and a powerful voice in the Boston community. Her passion, authenticity, and commitment to making a difference have resonated deeply with listeners, and we’re excited to see her continue to grow and inspire through her Positively Pebbles Podcast and Weekly Newsletter.”
Scott Morello, HOT 96.9 Program Director: “Few people lead with the kind of authenticity and heart that Pebbles does. That is why she has built such a meaningful connection with our audience. While she will be greatly missed in mornings, her impact on HOT 96.9 and the community is undeniable. We look forward to seeing her expand the Positively Pebbles brand and continue inspiring audiences in new ways.”
What Remains Unclear: HOT 96.9 has not yet named a replacement for the morning show. Furthermore, the station has not outlined how the show’s format may evolve going forward. What shape Positively Pebbles ultimately takes beyond its current platforms also remains to be seen.
What It Means: Pebbles joins a growing list of bankable talent leaving traditional radio behind. That trend deserves attention. When talent with established audiences walk out the door, stations don’t just lose a show. They lose trust, loyalty, and years of community investment that no one rebuilds overnight.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
