Quartz Hill Music Group has added an experienced promotion executive. Bill Macky joins as Senior Vice President of Promotion and Marketing to leads radio strategy for both Quartz Hill Records and Stone Country Records.
What We Know: Macky brings more than 30 years of entertainment industry experience. Most notably, he spent 13 years as Vice President of Promotion at Black River Entertainment. There, he helped Kelsea Ballerini earn seven number one hits. Beyond Black River, his label resume includes MCA Nashville, Sony Nashville, and several independent labels. Furthermore, before entering the label system, Macky spent 16 years in radio with stops in Pittsburgh, San Diego, San Jose, Sacramento, and Bakersfield. That radio background gives him firsthand insight into how programmers think. Going forward, he’ll report directly to Founder and President Benny Brown, Paul Brown, Jason Sellers, and Ash Bowers. Meanwhile, VP of Promotion Will Robinson and Director of Promotion April Rider have both exited after six years with the company.
What They Said: Bill Macky: “My thanks to Benny, Paul, Jason, and Ash and their entire staff for this opportunity and their belief in me. We’re going to build something great! Quartz Hill Music Group has an outstanding roster of artists with so much potential! I’m looking forward to helping them bring these incredible artists to Country Radio and their fans. Let’s GO!!”
Benny Brown, QHMG Founder and President: “I am excited to have Bill joining our Quartz Hill Music Group family! He’s worked with some of the best of the best in Nashville and has had great success at each step in his career. As our QHMG family continues to grow, Bill will be an important part of our efforts to help our artists achieve their dreams!”
What Remains Unclear: Quartz Hill has not disclosed the circumstances surrounding Robinson and Rider’s departures. Consequently, whether their exits connect directly to Macky’s arrival or reflect a broader restructuring remains an open question. Furthermore, the label has not outlined how promotion responsibilities will shift following the two departures.
What It Means: In Nashville promotion, relationships are the product. Macky built many across MCA Nashville, Sony Nashville, Black River, and multiple independents. That represents decades of earned trust with program directors. Moreover, his radio background deepens those relationships further. Consequently, the Quartz Hill roster now has a genuine shot at being heard.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
