Radio One’s R&B Oldies station WPPZ has added Reach Media’s Rickey Smiley Morning Show. The move marks a notable return to Philadelphia for one of urban radio’s most recognizable voices.
What We Know: Classix 107.9 WPPZ, serving the Pennsauken NJ/Philadelphia market, has added the Rickey Smiley Morning Show to its lineup. Rickey Smiley is no stranger to the Philadelphia airwaves. The show ran on Hot 107.9 WPHI from 2011–12, then on Adult R&B 100.3 WRNB from 2020–21. This marks a return to the 107.9 frequency where Smiley’s Philadelphia journey first began.
What They Said: Radio One Philadelphia VP/GM Sean Sams said, “The addition aligns with the station’s goal of delivering engaging and culturally relevant programming.” He added that the show’s “mix of humor, information and signature segments” makes it “a strong fit for the Classix 107.9 audience.”
What Remains Unclear: No specific launch date has been publicly announced. Additionally, details about how the show will be positioned within the existing Classix 107.9 schedule remain unknown. It’s also unclear whether local customization or market-specific elements will be incorporated into the broadcast.
What It Means: This addition signals a clear programming strategy from Radio One Philadelphia. Consequently, Classix 107.9 is betting that familiar, personality-driven morning content will deepen audience loyalty. For Rickey Smiley, returning to Philadelphia — especially on a format built around R&B nostalgia — feels like a natural match. Simply put, both the brand and the audience seem well-positioned to benefit.
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Bethany Kent is a Music Radio Editor for Barrett Media. She spent nearly 20 years bringing radio to life on stages, across the airwaves, and through unforgettable listener experiences. Her career spans local markets including Providence, Philadelphia, and New York City, most recently serving as National Director of Music Initiatives for Audacy. From producing major live events like HOT 97’s Summer Jam to leading strategic national marketing initiatives, she has built a career at the intersection of music, media, and culture. She can be reached at bethany@barrettmedia.com.
