Townsquare Media has launched 102.9 The Fan in Northern Colorado. The station now simulcasts Denver’s 104.3 The Fan (KKFN), delivering big-market sports talk to a new audience.
What We Know: Northern Colorado’s 102.9FM signal — formerly KARS — is the new home of the simulcast. The station carries Denver’s 104.3 The Fan sports lineup weekdays, from morning drive through afternoon. Notably, 102.9 The Fan remains the broadcast home for Colorado State University Rams Athletics, keeping every game call intact.
What They Said: Zandi Wilcox, Market President, Townsquare Northern Colorado “This is an exciting milestone for Northern Colorado sports fans. By simulcasting KKFN The Fan on 102.9 KARS, we’re bringing the energy, credibility, and passion of Denver’s premier sports station—featuring top talent including former Denver Broncos players—directly to our community. For fans who love our Colorado teams and great sports talk, this is your new home.”
What Remains Unclear: It’s unknown whether the simulcast will remain permanent or evolve into separate programming. Additionally, no local Northern Colorado content has been announced yet for the 102.9 signal, or any other syndication details outside the main weekday dayparts.
What It Means: The expanded reach will benefit the Bonneville Denver sports radio station. By finding new avenues to expand and offer up programming to more markets surrounding the state and help build a network for lasting success. The original format on the 102.9FM format did very little to draw cume, but the hope is an FM destination for Denver sports will do the trick.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
