Jake Steinfeld is back — and he’s bringing motivation to the airwaves. The fitness icon has launched Body By Jake Radio in partnership with iHeartMedia and Universal Music Enterprises.
What We Know: Body By Jake Radio is a new iHeartMedia channel blending music, mindset, and motivation. Steinfeld is a cable television pioneer. He created the first exercise segments, the first 24-hour fitness network, and the first exercise playlist. He will host alongside fitness and mental health personalities.
The channel will structure around the day. Energizing listeners in the morning, sustaining them in the afternoon, and helping them unwind at night. And it launches during Mental Health Awareness Month.
What They Said: Steinfeld set the tone clearly: “Like I’ve done all my career, we’re bringing something to the radio landscape that’s never been done before – motivation and inspiration inside the fabric of the best music on the planet. It’ll be 72 and sunny every day at Body By Jake Radio where we are here to encourage people every single day: ‘Don’t Quit!’ Keep pushing forward, no matter what.”
iHeartMedia’s Jon Zellner added, “Mental Health Awareness Month is a powerful reminder to take care of ourselves, and each other, and we’re proud to bring Body By Jake Radio and Jake’s decades of experience helping people feel their best to our listeners.”
Universal Music Enterprises Chairman Bruce Resnikoff said, “I’ve known and worked with Jake for decades, he is a true pioneer who understood early on the powerful connection between music and motivation.”
What Remains Unclear: The full roster of guest personalities is still unknown.
What It Means: Wellness-focused audio content continues gaining momentum across platforms. This launch signals a broader push to blend mental health messaging with mainstream radio. For iHeart, it’s another content play in a competitive streaming landscape.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
Bethany Kent is a Music Radio Editor for Barrett Media. She spent nearly 20 years bringing radio to life on stages, across the airwaves, and through unforgettable listener experiences. Her career spans local markets including Providence, Philadelphia, and New York City, most recently serving as National Director of Music Initiatives for Audacy. From producing major live events like HOT 97’s Summer Jam to leading strategic national marketing initiatives, she has built a career at the intersection of music, media, and culture. She can be reached at bethany@barrettmedia.com.
