Riser House is making a significant leadership push. The company has added industry veteran Shane Allen as EVP of Promotion & Artist Brand Strategy while promoting three key internal executives.
What We Know Allen arrives with an impressive resume. He most recently helmed Eric Church’s SiriusXM channel, Outsiders Radio, before joining Riser House. Prior to that, he spent six years at Columbia as SVP of Promotion, following VP roles at Capitol Nashville and UMGN. Internally, Megan Stottlemyer, Alex Heimerman, and Jason VanAuken each received well-earned promotions reflecting their growing contributions.
What’s at Stake Leadership stability is everything for an independent label competing at this level. Allen’s deep major-label background gives Riser House a proven promotion executive capable of driving meaningful chart results. Furthermore, retaining Stottlemyer — a nine-year company staple who started as an intern — signals a strong internal culture. Together, these moves position Riser House to punch well above its weight.
What Remains Unclear Specific priorities under Allen’s new role have yet to be outlined publicly. It’s also unknown how responsibilities will shift across Heimerman’s expanded marketing mandate. Additionally, whether these promotions signal upcoming roster growth or new label partnerships remains to be seen. The full strategic vision behind the restructuring isn’t yet clear.
What It Means Riser House is building something deliberate. Bringing in Allen’s major-label experience while elevating homegrown executives like Stottlemyer and VanAuken — who has been with the company since day one — signals a label balancing industry firepower with internal loyalty. As a result, this feels less like routine restructuring and more like a strategic move toward the company’s next phase of growth.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
