107.5 The Game in Columbia is expanding its local programming. A new show with Scott Hamilton is set to hit the lineup.
What We Know: Connecting Carolinas will air from 6-7 PM on 107.5 The Game. Scott Hamilton will serve as host of the daily program. Additionally, the show will air on 96.9 The Game in Charleston, 100.5 The Game in Florence, and 100.3 The Game in Myrtle Beach. Hamilton is no stranger to The Game lineup. He’s worked as a contributor to the station, as well as a sports columnist for the Charleston Post and Courier.
What They Said: “We have now expanded to being live and local from 6 AM-7 PM and delivering our content to three other markets in South Carolina.” -107.5 The Game Program Director Terry Ford
What Remains Unclear: When Hamilton’s show is slated to debut. We do know that it will replace a one-hour “Best Of” block in The Game’s lineup. It is also unclear what the content focus of Connecting Carolinas will be.
What It Means: Very few stations in a market the size of Columbia have local programming from 6 AM to 7 PM. It’s another commitment to providing local content by Cumulus Media. It also helps 107.5 The Game with another show from an experienced voice. That benefits the entire statewide sports radio network.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.
