The National Academy of Television Arts & Sciences is taking its Emmy ceremonies to YouTube. The Sports, News, and Documentary Emmy Awards will stream live across three nights in late May.
What We Know: The 47th Annual Sports Emmy Awards air May 26. The News & Documentary Emmy Awards follow on May 27 and 28. All three shows begin at 7:00 PM EDT and stream on the National Academy of Television Arts & Sciences (NATAS) YouTube channel. This year’s ceremonies cover sports, news, and documentary categories — three distinct recognition tracks under one expanded digital umbrella.
What They Said: Adam Sharp, President & CEO, NATAS “Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today’s journalism and storytelling already lives. The work we’re honoring isn’t confined to traditional platforms anymore. Neither is the audience.”
Brandon Feldman, YouTube’s Director of News, Civics & Podcast Partnerships “The most vital and compelling journalism today is happening on YouTube, driven by both established newsrooms and a new generation of independent voices.”
What Remains Unclear: Whether this YouTube partnership is a long-term fixture is still unknown. Historically the show has not been provided for mass broadcast outside the Academy’s website.
What It Means: By streaming the ceremonies on YouTube, there is more opportunity for the ceremonies to be seen by more people. Typically, industry types would follow the winners on social media or stream the program on the Academy’s website. However, this opportunity could provide the ceremony to expand reach within the YouTube algorithm.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
