NewsNation is expanding aggressively beyond cable. The network just unveiled four new original podcasts, a brand-new Chicago studio, and a clear strategy to chase audiences living on YouTube and on-demand platforms.
What We Know: NewsNation launched its YouTube channel in May 2020. Yet it already ranks #74 among the Press Gazette’s Top 75 publishers, with 2.7 million subscribers and nearly 2 billion views. Now, the network is doubling down with four new shows. These include Hot Take with Jesse Weber, NewsNation’s Unreported with Meagan Medick, Prove it with Batya!, and The Scoop with Paula Froelich.
What’s At Stake: NewsNation continues to invest in added studio production along with digital first programming. NewsNation recently developed a state-of-the-art podcast studio in Chicago, complementing its existing operations in New York and Washington, D.C. The space features advanced production capabilities to enhance both video and audio storytelling across multiple platforms. Including a four-camera set-up and dual microphone configuration.
What Remains Unclear: It is still unclear whether the added studio components will lead to more products. Also, how quickly new podcasts could emerge. It also remains unknown whether the new Chicago studio will replace or simply support operations in New York and Washington, D.C.
What It Means: NewsNation is sending an unmistakable message: cable alone won’t define its future. By investing in original podcasts and a state-of-the-art production facility, the network is competing directly for the on-demand audience. It is doing so while still serving its cable audience. For a channel that only entered the digital space five years ago, the growth trajectory remains strong. More content is being created to satisfy the demand for engaging programming.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
