The Kornacki Cam was on display earlier this week. The NBC News special broadcast featuring Steve Kornacki performed well for the network.
What We Know: NBC News created a digital special featuring Steve Kornacki during the Texas primary election on Tuesday evening. The presentation was available on social media channels, YouTube, and NBCNews.com.
What the Numbers Show: During the Texas primary, the stream featuring Steve Kornacki earned 1.6 million video starts on YouTube, TikTok, Facebook, Instagram, and NBCNews.com. The stream also accumulated more than 150,000 views alone on YouTube.
What Remains Unclear: What the future of the Kornacki Cam looks like as primaries continue around the country. The network has not yet revealed plans for further primaries or the midterm election in November.
What It Means: NBC News has essentially pioneered a new election coverage lane with the Kornacki Cam. CNN attempted a similar presentation featuring John King. The network has pulled the YouTube video of their live stream from the platform, so more concrete numbers are unavailable. The style — featuring the “big board”, analysis, the incoming result, and lack of panel on a digital platform — has been key for Steve Kornacki and NBC News in recent elections.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.
