Q Prime Artist Management has made a pair of strategic hires. Jessica Shalvoy and Sophie Schweik have joined the company’s Los Angeles promo team.
What We Know: Shalvoy brings deep radio roots to the role. She spent seven years as Assistant Music Director at Alternative KROQ and Top 40 KAMP/Los Angeles from 2013 to 2020. After leaving radio, she transitioned into merch, writing, and artist relations. Her credits include work with MUNA, Tove Lo, Moby, RuPaul, and DEVO. Meanwhile, Schweik arrives with five years of social media strategy experience, building communities for brands like Patagonia and Ground News.
What They Said: Q Prime EVP & GM West Coast Warren Christensen put Shalvoy’s appeal plainly: “Whether it was her tenure at KROQ, contributions to Variety, or her stint in merch, she’s always led with an artist-first mentality. Sharing music is her favorite pastime and her passion for music discovery has helped spread the word on so many great artists.” As for Schweik, Christensen noted she “built her own degree in Arts Marketing” and has consistently operated “at the intersection of fields, not within them.”
What Remains Unclear: Specific artist rosters for either hire have not yet been announced. Additionally, their exact reporting structure within Q Prime’s West Coast operation is still undefined publicly.
What It Means: Q Prime is clearly investing in promotional depth on the West Coast. Together, Shalvoy and Schweik bring complementary skill sets — radio credibility, editorial experience, and digital community building. Furthermore, their backgrounds signal a broader strategic push toward artist-first promotion. Ultimately, this move positions Q Prime to compete aggressively for talent and visibility in a crowded market.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
