Josh Wolff is heading to Pittsburgh. The former Cumulus Media PD is joining Audacy in a significant multi-brand leadership role.
What We Know: Wolff has been named Brand Manager for Audacy WDSY/Pittsburgh, along with sister stations Hot AC WBZZ and Hip Hop/R&B WAMO, effective June 9. He departs Cumulus, where he served as PD for AC WRRM/Cincinnati since 2023. Before Cumulus, Wolff held the role of SVP of Programming for iHeartMedia across markets including Allentown, Harrisburg, Lancaster, Wilmington, and Salisbury. His earlier career included stops with iHeart in Phoenix, Springfield, and Greenville, plus stints at Steel City/Pittsburgh and CBS Radio/Atlanta.
What They Said: Audacy Regional VP Michael Spacc welcomed the hire with notable warmth in a memo to staff. “I think you all will appreciate Josh’s demeanor and care for these brands,” Spacc wrote. Adding a personal touch: “at one time many years ago he was an intern here!” The callback to Wolff’s roots in Pittsburgh adds a compelling dimension to the appointment.
What Remains Unclear: The full scope of Wolff’s programming vision for the three stations has not yet been revealed. It also remains to be seen whether Audacy plans to hire separately for any of the individual station-level roles under his oversight.
What It Means: Wolff steps into duties previously held by Mark Anderson, the Country Regional VP/Programming and VPP/Pittsburgh who departed earlier this week. For Audacy, this move consolidates multi-format brand leadership under one experienced operator. Meanwhile, the Pittsburgh cluster — spanning Country, Hot AC, and Hip Hop/R&B — now has a veteran programmer at the helm with deep ties to the market.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
