B103.9 (WXKB) Fort Myers has a new morning voice. Sun Broadcasting has tabbed Christian “Choff” Hoffer to lead the station’s 6–10 a.m. weekday shift alongside co-host Marija Puidak.
What We Know: Hoffer fills the morning seat vacated by Jason “Budman” Paige, who departed in May. He currently pulls double duty — hosting nights at Hot AC 96.9 WINK-FM Fort Myers and afternoons at CHR Z99 (ZFZZ-FM) in Grand Cayman. Previously, he spent three years on nights at CHR 94.7 Hits-FM (WYUL) in Chateaugay, NY. Earlier stops include iHeartMedia Country B93.7 (WBCT) and CHR 104.5 WSNX in Grand Rapids from 2017 to 2020.
What They Said: Hoffer marked the occasion on social media. “My radio journey started in Grand Rapids, MI about a decade ago when @stickradio gave me my first shot on the air,” he said. “Since then I’ve held numerous day parts at a ton of great stations around the US, Canada, and beyond — but starting today I officially get to begin earning my morning show stripes. We are brewing up an epic show to wake SWFL up proper from 6–10am Monday–Friday.”
What Remains Unclear: No word yet on any additional changes to B103.9’s overall lineup. It is also unclear whether Hoffer will eventually step away from his roles at WINK-FM and Z99 as the morning show builds momentum.
What It Means: This is a significant step for Hoffer. Morning radio is the highest-profile daypart, and landing the chair marks a clear career milestone. For B103.9, the hire brings continuity — Hoffer is already embedded in the Fort Myers market. Together, he and Puidak now have the opportunity to build something with real staying power in Southwest Florida.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.