Audacy is expanding its reach through a new SiriusXM distribution agreement. Sports, news, and talk listeners will gain more listening options.
What We Know: Audacy and SiriusXM have reached a licensing agreement that will bring 42 Audacy-owned sports, news, and talk stations to the satellite radio platform. The rollout begins Tuesday, September 1, with 23 sports stations joining SiriusXM’s lineup. The following brands will be heard on both the SiriusXM app and in vehicles:
- WFAN (New York)
- 104.3 The Score (Chicago)
- 105.3 The Fan (Dallas)
- 95.7 The Game (San Francisco)
- SportsRadio 94WIP (Philadelphia)
- WEEI 93.7 (Boston)
- 97.1 The Ticket (Detroit)
- 93.7 The Fan (Pittsburgh)
- 92.3 The Fan (Cleveland)
- 1010 WINS/92.3 FM (New York)
- KNX News (Los Angeles)
- WBBM Newsradio (Chicago)
- KCBS All News (San Francisco)
- NewsRadio 1080 KRLD (Dallas)
- KYW Newsradio (Philadelphia)
- Talk Radio 1210 WPHT (Philadelphia)
- WWJ Newsradio 950 (Detroit)
- 1380 WAOK (Atlanta)
- News Talk 830 WCCO (Minneapolis)
- 104.1 KMOX (St. Louis)
- NewsRadio KDKA (Pittsburgh)
- 98.1 KMBZ FM (Kansas City)
- WWL (New Orleans)
- WTIC News Talk 1080 (Hartford)
- NewsRadio 930 WBEN (Buffalo)
- NewsRadio WRVA (Richmond)
- News/Talk 98.9 WORD (Greenville/ Spartanburg/Asheville, SC)
- NewsRadio WILK (Wilkes-Barre/Scranton)
Meanwhile, the following sports brands will be available on the SiriusXM app:
- 97.1 The Fan (Los Angeles)
- SportsRadio 610 (Houston)
- 106.7 The Fan (Washington DC)
- The Team 980 (Washington DC)
- 92.9 The Game (Atlanta)
- 104.3 WQAM (Miami)
- 97.3 The Fan (San Diego)
- 105.7 The Fan (Baltimore)
- 105.1 The Fan (Portland)
- ESPN 1320 (Sacramento)
- 96.5 The Fan (Kansas City)
- 105.7 The Fan (Milwaukee)
- 92.9 ESPN (Memphis)
- WGR 550 Sports Radio (Buffalo)
What They Said: “SiriusXM is the essential audio home for sports fans, offering access to every team and game alongside an unmatched lineup of national sports talk, expert analysis, and the biggest voices in sports. We also recognize the unique role local personalities play in connecting fans with their teams every day. By adding Audacy’s extensive lineup of sports stations, we’re making those trusted hometown voices available to fans wherever they are across North America. Together, we’re delivering an even more complete audio experience – bringing live games, premier national sports talk, and hometown conversations together in one place.” -SiriusXM President and Chief Content Officer Scott Greenstein
“Audacy’s sports brands are deeply connected to the cities, teams and fan communities they serve, and being able to extend our reach nationally through SiriusXM is a natural fit. We look forward to working together with SiriusXM to bring our outstanding talent and content to sports fans and news and talk listeners wherever they are, providing our audiences with more ways to stay connected to the conversations that matter most to them.” -Audacy CEO Kelli Turner
What Remains Unclear: Neither company has revealed the value of the licensing agreement. It’s also unknown which 19 news and news/talk stations will launch first or when they’ll become available on SiriusXM. In addition, the companies haven’t detailed which SiriusXM personalities will appear on Audacy stations or how frequently those collaborations will occur.
What It Means: The partnership reflects growing demand for broader distribution of established local audio brands. Rather than keeping marquee stations exclusive to terrestrial radio and streaming apps, Audacy is extending their reach to SiriusXM subscribers. If listeners respond positively, similar licensing agreements could become a more common strategy across the radio industry.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.