Triple Tigers Records/AKANDO Music has a new VP of National Promotion. Chris Palmer, a 28-year promotion veteran, steps into the role effective July 27th.
What We Know: Palmer fills the seat vacated by Raffaella Braun, who recently moved up to Co-President of the label. He brings an impressive track record — 56 #1 records across a career that began in 1998. Previously, he held VP roles at The Valory Music Company, Warner Music Nashville, and Lyric Street Records. In his new position, he will oversee radio promotion for both Triple Tigers and AKANDO Music.
What They Said: Braun wasted no time making her enthusiasm clear. “Having Chris Palmer part of this ambush of tigers is so exciting,” she said. “He brings the experience and creative juices, but most of all, the passion and fun we all love about this job.” Palmer, meanwhile, is equally energized. “I can’t wait to join an already incredible team, many of whom I’ve already worked with, that are firing on all cylinders with arguably Nashville’s hottest artist roster.”
What Remains Unclear: The specific artists or upcoming campaigns Palmer will prioritize first haven’t been revealed. Additionally, how his arrival reshapes the broader promotion team’s structure is still to be determined.
What It Means: Triple Tigers continues to invest aggressively in its promotion infrastructure. Landing a veteran with Palmer’s track record signals confidence — and real momentum — behind its growing artist roster. Nashville is watching.
Reach Chris Palmer at Chris.Palmer@tripletigers.com.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.