MediaCo has a new Chief Revenue Officer. Brian Fisher steps into the role effective immediately.
What We Know: Fisher previously led as Senior Vice President of Video Sales. Under his watch, digital revenue surged 345% in the first half of 2025. Digital now accounts for 33% of total advertising income. He will oversee revenue strategy across national and local sales, including linear, audio, events, and digital platforms.
What They Said: CEO Albert Rodriguez offered strong praise for the appointment. “Brian has been at the center of our growth story,” Rodriguez said. “We’ve achieved record revenue, strengthened key partnerships, and entered new markets.” Rodriguez added that the company expects continued digital momentum heading into the next quarter.
What Remains Unclear: It is unknown whether Fisher’s promotion triggers any structural reorganization. Additionally, no timeline has been shared for reaching new revenue targets. MediaCo has not outlined specific goals for its 12 newly acquired Estrella Media stations. How Fisher plans to integrate those assets into the broader revenue strategy remains to be seen.
What It Means: MediaCo is betting on Fisher to sustain its impressive growth trajectory. His background at Disney, Tribune, and McCann-Erickson adds serious credibility. Furthermore, his expertise in multicultural marketing aligns well with MediaCo’s Spanish-language portfolio, which includes the Don Cheto Radio Network, WBLS, and Hot 97. This move signals the company is building for scale.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.