Seven Mountains Media has flipped its Bowling Green, Kentucky rock station to “98 Jamz,” a rhythmic throwbacks format. The move concludes The Point’s 16-month run in the market.
What We Know: Seven Mountains Media flipped its rock station at 98.1/98.3/102.7 FM in Bowling Green, Kentucky from “The Point” to “98 Jamz,” a rhythmic throwbacks format. The station completed a weekend stunt featuring hourly format blocks before launching the new branding. The format resurfaces programming that previously aired on 95.9 The Vibe in the market before Seven Mountains acquired the cluster.
Programming Lineup: 98 Jamz features Compass Media Networks’ “DeDe In The Morning” and “Baka Boys” in afternoons. Local talent includes “Big Hamp” in middays (10am–3pm) and R-Dub’s “Sunday Night Slow Jams” from 10pm–12am weekdays, moved from sister CHR 107.1 WUHU. The station includes a commercial-free “60 Minute Flex” at 12pm and “The 2 Minute Promise,” capping commercial breaks at two minutes in non-syndicated slots.
What’s at Stake: The Point lasted 16 months after debuting in March 2025 as a replacement for 98.3 The Edge. The rapid format cycle suggests Seven Mountains is testing whether a throwbacks-anchored R&B/hip-hop position gains traction in the market faster than a traditional rock format.
What It Means:Rhythmic throwbacks as a station format has emerged as a recycling play for midsize operators. Seven Mountains revived a format it already owned the assets for in this market—a cost-efficient move that avoids brand-building from scratch.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.