K-LOVE names Andrew Lambeth as Chief Marketing and Communications Officer. He starts September 1 after leading Centricity Music.
What We Know: Lambeth spent a decade in Christian music and media. He previously served as co-GM and SVP of Marketing at Centricity Music. There, he oversaw marketing, digital, radio promotion, and product operations. His experience directly positions him for this role.
What They Said: Lambeth shared his vision for the Christian music industry. “I’ve spent my entire career inside Christian music because I believe these songs and artists do something special,” he explained. “They encounter people with the truth of the Gospel in the way and at the time that people need it most.” Importantly, he noted that K-LOVE reaches the most people. CEO Tom Stultz added that Lambeth brings “brilliant strategic focus” and extensive industry contacts.
What Remains Unclear: K-LOVE hasn’t unveiled specific marketing initiatives yet. Additionally, exact campaign timelines lack clarity. Moreover, department restructuring plans remain undisclosed. Furthermore, expansion strategy details require additional announcements.
What It Means: This appointment signals K-LOVE’s nationwide growth commitment and will accelerate expansion efforts. Meanwhile, K-LOVE has launched several new signals across the United States. Consequently, Lambeth’s expertise strengthens the network’s competitive position and will capture emerging market opportunities. His industry knowledge positions K-LOVE for sustained growth moving forward.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.