Audacy promoted Andre Yancey to Brand Manager at 102 JAMS (KRBQ-FM). He maintains his Assistant Brand Manager role at 94.7 The Block in New York.
What We Know Yancey brings over a decade of brand management expertise to the Bay Area station. The Bay Area native launched his radio career at KMEL street team. He eventually worked alongside the station’s legendary Morning Zoo. Then, in 2021, Yancey joined Audacy as Director of Morning Content Operations at WCBS-FM. He successfully relaunched the flagship morning program post-pandemic and helped establish 94.7 The Block as Audacy’s most-used urban streaming brand, earning consecutive Gracie Awards along the way.
What They Said Skip Dillard, Urban AC and Throwbacks Format Vice President at Audacy, emphasized Yancey’s local perspective. “As a Bay Area native, Andre understands what the community wants and needs,” Dillard noted. “We look forward to seeing how his creative instincts and acute eye for technology come together to elevate the brand.” Meanwhile, Yancey expressed gratitude for his opportunity. “Radio has been part of my life since childhood—a companion, a soundtrack, a way to feel connected,” he shared. “JAMS is a love letter to The Bay and its contribution to culture, and companionship and connection are what radio is truly about.”
What Remains Unclear The announcement doesn’t specify how Yancey will balance leadership at two Audacy stations simultaneously. Additionally, details about specific content strategy initiatives remain sparse. Furthermore, the timeline for implementing new programming changes hasn’t been disclosed. Finally, expectations for ratings growth or audience expansion targets were not mentioned.
What It Means This appointment signals Audacy’s commitment to elevating JAMS within the competitive Bay Area radio market. Moreover, Yancey’s dual-market expertise could strengthen both the San Francisco and New York urban formats. More importantly, his digital transformation background suggests potential for innovative streaming strategies. Ultimately, this move reflects Audacy’s confidence in developing internal talent across major markets.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.