The Minnesota Timberwolves have a new streaming home. DAZN will become the team’s exclusive local broadcast partner starting this summer.
What We Know: DAZN will launch a team-branded subscription service this summer, giving fans direct access to Timberwolves games and content. Additionally, 15 games will stream free this season. Coverage spans Minnesota, Iowa, Nebraska, North Dakota and South Dakota, with partial reach into Kansas and Wisconsin. The NBA will produce all local game broadcasts, including pregame and postgame coverage. In addition, the news follows DAZN partnering with the YES Network and MSG Networks for those network’s streaming platform on Wednesday.
What They Said: Minnesota Timberwolves & Lynx CEO Matthew Caldwell: “Our commitment to the best possible fan experience is what drives everything we do. With DAZN, we’re delivering on that promise, bringing Timberwolves basketball directly to fans through a modern streaming experience that expands reach with 15 free games and meets fans wherever they are.”
Shay Segev, CEO, DAZN Group: “The Timberwolves are one of the most exciting young franchises in the NBA. With an incredibly passionate fanbase, we are honored to be their exclusive regional home starting next season. Giving fans an easy way to watch the team they love. The NBA is one of the most popular leagues in the world and the Timberwolves are an indelible part. Bringing a team of this caliber onto DAZN is an amazing addition to our growing U.S. sports portfolio. We can’t wait to start serving Timberwolves fans as the team prepares for another incredible season.”
“The Timberwolves are one of the most exciting young franchises in the NBA, with an incredibly passionate fanbase,” said Shay Segev, CEO, DAZN Group. “We are honored to be their exclusive regional home starting next season and to give fans an easy way to watch the team they love. The NBA is one of the most popular leagues in the world and the Timberwolves are an indelible part.”
What Remains Unclear: Pricing for the new subscription service is unknown. Meanwhile, exact details on the promised interactive features, like live chats and polls, are still forthcoming. It’s also unclear how existing cable subscribers will transition to the new platform.
What It Means: This deal signals DAZN’s continued push into U.S. sports, following its NFL and NHL ties. For Timberwolves fans, though, it means simpler access to games across multiple devices. Ultimately, the partnership reflects a broader shift toward direct-to-consumer streaming in regional sports following the collapse of Main Street Sports.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.