Tyga’s new synthpop album $tarface openly used AI production. The West Coast rapper isn’t apologizing, intensifying an industry debate.
What We Know Tyga used artificial intelligence for synths and guitar solos. He created all lyrics and vocals himself, emphasizing his creative control. Fenix Flexin released the similar track “RUBBERZ” amid accusations. The two rappers later collaborated on a song called “Lavish.”
What They Said Tyga defended his approach in a VIBE interview, comparing AI to auto-tune’s early adoption. “We definitely used AI as a tool,” he explained. “Some people were opposed to it, but real artists took it and used it. There’s nothing wrong with using technology as a tool.” He added that he needed production elements quickly for certain songs.
What Remains Unclear Chart eligibility presents the real question. IFPI guidelines require three things: lawful AI authorization, substantial human creation, and no stream manipulation. Suno holds licensing from Warner Music Group, but Sony and Universal dispute its legality. Therefore, $tarface’s eligibility status remains genuinely uncertain at present.
What It Means The industry faces urgent questions about AI’s role in music creation. Chart access and royalty payments depend on how labels interpret new guidelines. Ultimately, artists exploring AI production will test enforcement boundaries. This summer’s debate signals major changes ahead.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.