Sid Rosenburg has fired another shot at Curtis Sliwa amid their ongoing radio feud. The latest comments target Sliwa’s performance on 710 WOR.
What We Know: Sid Rosenberg has taken another swipe at Curtis Sliwa, continuing a long string of shots fired back and forth between the two radio personalities. Their feud dates to last year’s New York mayoral election, when Sliwa said he’d never appear again on 77 WABC after comments made by the station’s hosts. Sliwa has since moved to 710 WOR, where he hosts mornings alongside Larry Mendte. Now, Rosenberg has used recent ratings results to question Sliwa’s performance in the market. He also argued that Mark Simone, who is moving into the 9-10 AM timeslot on WOR, will face a similar fate in the ratings.
What They Said: “There’s a reason why this show in a blue city and a blue state got a 7.4 on Friday. I beat Curtis by six points in the demo. Six points. He should retire today. And that move at 9o’clock for the new guy (Simone)? He’s gonna take the same drubbing. A 7.4 to a 1.4? If I’m Curtis, I never go to work again. There’s a reason why that’s the case.” -Sid Rosenberg
What Remains Unclear: Rosenberg’s comments focused on a single ratings result and didn’t provide additional context about the broader performance of Sliwa and Mendte on WOR. It also remains unclear whether Sliwa will respond publicly to the latest criticism. However, their history suggests the latest exchange may not be the final word.
What It Means: The latest comments add another chapter to a radio rivalry that has continued well beyond last year’s mayoral campaign. Meanwhile, both personalities remain prominent voices on competing New York talk stations, ensuring their ratings battles can continue to fuel the feud.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.