Cumulus Media sells two FM stations to Radio Training Network. The deal marks their second transaction in three months.
What We Know Radio Training Network acquires I95 (95.5 WIXV) Savannah GA and 98.3 KKEG Bentonville/Fayetteville AR. RTN pays $2,050,000 for both stations. Meanwhile, this marks RTN’s second Cumulus transaction in months. The May deal netted three stations for $2.45 million.
What’s at Stake RTN secures a powerful Class C1 Savannah signal. This significantly upgrades their existing Class C3 HIS Radio presence. Additionally, Cumulus retains both brands’ intellectual property rights. Importantly, Cumulus maintains substantial inventory across both markets.
What Remains Unclear RTN hasn’t revealed specific programming or talent plans. Integration strategy with existing RTN properties awaits clarification. Furthermore, the company’s broader market growth timeline remains undefined. Finally, potential format adjustments or content shifts need confirmation.
What It Means RTN accelerates faith-based radio expansion into secondary markets. Religious broadcasters increasingly target smaller communities for strategic growth. Additionally, Cumulus optimizes its portfolio through selective station divestitures. Finally, consolidation pressures continue reshaping the radio ownership landscape.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.