Super Hi-Fi names Nathan James as Manager, Station Operations. The radio technology company expands its Radio Services team with the veteran programmer.
What We Know: James arrives from DBC Radio in Savannah/Hilton Head, where he managed operations for six stations. His 20-year radio career includes SummitMedia, Adams Radio Group, iHeartMedia, Max Media and Entercom. Furthermore, he’ll report directly to Bo Matthews, Director of Radio Services. Consequently, James will drive station execution and programming excellence across Super Hi-Fi’s growing broadcast partner network.
What They Said: Bo Matthews highlighted James’ reputation for exceptional station sound and execution. “We used to joke that syndicated shows sounded better on Nathan’s stations than they did in their home markets,” Matthews explained. “That’s the standard he sets.” Additionally, Matthews noted that James combines creativity with technical command and meticulous attention to detail.
What Remains Unclear: However, the company hasn’t disclosed whether additional Radio Services hires are planned. Meanwhile, specific details about James’ formal start date remain absent. Yet the announcement doesn’t fully outline his day-to-day responsibilities beyond “station execution, programming excellence and operational performance.”
What It Means: Indeed, James’ appointment signals Super Hi-Fi’s recognition that broadcast technology requires experienced radio operators. Consequently, the hire demonstrates growing opportunities for veteran programmers at tech-focused radio companies. Moreover, this move suggests Super Hi-Fi plans significant expansion across its broadcast partner network.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.