Premiere Networks has extended its partnership with Clay Travis, keeping him alongside Buck Sexton on national radio. The deal also expands iHeartMedia’s relationship with Travis’ Sport & State media company.
What We Know: Premiere Networks will keep Travis as co-host of The Clay Travis & Buck Sexton Show. Meanwhile, iHeartMedia will partner with Sport & State to launch a new podcast network tied to Travis’ broader media operation. The company also will handle advertising sales across Sport & State’s digital and web content. Additionally, the expanded relationship gives iHeartMedia a larger role in Travis’ content strategy beyond traditional broadcast radio. The deal comes as Travis continues building a multiplatform brand across talk radio, sports and digital media.
What They Said: “Clay Travis is one of the most dynamic and influential voices in Talk radio, and we’re thrilled to continue our long-term partnership with him. His ability to engage audiences, spark meaningful conversations, and deliver results for our station partners and advertisers has been extraordinary, and we look forward to continued growth and success together.” -Premiere Networks President Julie Talbott
“Clay Travis has built one of the most influential brands in news, talk and sports across every platform, and we’re excited to continue and expand our partnership with him. From the continued success of The Clay & Buck Show to the growth of his podcast network and the launch of the Sport & State Podcast Network, this partnership reflects our shared commitment to delivering compelling content at scale and reaching audiences wherever they are.” iHeartMedia President/COO Rich Bressler
What Remains Unclear: The companies haven’t disclosed the financial terms or length of Travis’ contract extension. They also haven’t detailed the launch date, programming lineup or specific shows planned for the Sport & State Podcast Network.
What It Means: The agreement gives Travis a stronger path to grow his brand beyond terrestrial radio. For iHeartMedia, the partnership creates another opportunity to monetize personality-driven content across radio, podcasts and digital platforms. Meanwhile, Sport & State gains iHeartMedia’s sales infrastructure while maintaining its broader media ambitions.
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