VICE TV is adding combat sports to its Friday programming lineup. The Ariel Helwani Show debuts on the network this week.
What We Know: VICE TV becomes a linear TV partner for The Ariel Helwani Show starting Friday, September 18. The weekly one-hour show is the flagship combat sports program from Yahoo Sports and Uncrowned, Helwani’s digital home. It compiles the best of Helwani’s week, covering breaking news, analysis, and interviews across MMA, boxing, and wrestling. United Talent Agency facilitated the partnership. Episodes will air Fridays at 8pm ET/7pm CT, leading into VICE TV’s live sports coverage.
What They Said: Ariel Helwani: “Our whole team is very excited to partner with VICE to bring the show to a new audience. I have been a big fan of Vice’s content for years and have particularly enjoyed their combat sports coverage as of late. It’s an honor for us to now be a part of that coverage.”
What Remains Unclear: The release doesn’t specify the length of the VICE TV partnership. It’s also unclear whether other Yahoo Sports or Uncrowned combat sports content could eventually move to the network in some capacity.
What It Means: The deal gives Helwani’s show a new linear audience beyond its digital and social home. It also deepens VICE TV’s combat sports footprint, pairing his interviews with the network’s live event programming. For Yahoo Sports and Uncrowned, it’s a cross-platform push that could boost visibility heading into a busy fall combat sports calendar.
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