Beasley Media Group is now the official year-round audio partner of the Vegas Golden Knights. The multiyear deal brings English and Spanish game broadcasts to Beasley’s Las Vegas stations.
What We Know: Under the agreement, X 107.9 serves as the English-language flagship, while 105.7 Maxima becomes the Spanish-language home. Additionally, Dan D’Uva and Gary Lawless return for a tenth season alongside host Doug Lattuca. Likewise, Jesus Lopez and Alex Romo return as the Spanish-language voices on Maxima. Meanwhile, Daren Millard hosts The VGK Insider Show weekdays from 5 to 6 p.m. PT, effective immediately.
What They Said: John Penhollow, President of Business Operations for the Vegas Golden Knights: “We’re excited to partner with Beasley Media Group as we continue to advance our brand and connect with more fans throughout Las Vegas and Southern Nevada. With 107.9 X as our flagship station and 105.7 Maxima serving as our Spanish-language home, we’ll be able to reach fans across the region through our radio broadcasts. This partnership gives us a great opportunity to connect with our fans in new and meaningful ways throughout the year. Not just on game days. And it will broaden the connection to the Golden Knights and the future stars with the Silver Knights.”
Kevin LeGrett, chief business officer at Beasley Media Group: “Las Vegas is the sports and entertainment capital of the world, and the Golden Knights are the team that made it so. Beasley’s four Las Vegas stations reach every corner of this valley, and now every one of them carries the team — with X 107.9 as the home of the Golden Knights and Máxima as their Spanish-language home.”
What Remains Unclear: However, neither side disclosed the length or financial terms of the multiyear deal. Similarly, the announcement does not list the affiliates in the Golden Knights’ radio network.
What It Means: Ultimately, the deal expands Beasley’s live sports footprint and serves VGK fans in two languages year-round. The announcement also ends the team’s long standing media partnership with Lotus Broadcasting. In addition to the NHL club, the Henderson Silver Knights will also air all 72 regular-season games on X 107.9 and 96.3 KKLZ-HD2. Brian McCormack and Darren Eliot will call those games, including the Calder Cup Playoffs.
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