VenuesNow 2026: Granger Says Real Is the Competitive Edge

"He told the room that live entertainment is 'The business of humanity.'"

Date:

Oak View Group CEO Chris Granger opened the 2026 VenuesNow Conference with a clear message. AI can do plenty, but it can’t make people feel like they belong.

What We Know: Granger delivered opening remarks at the Sheraton Grand Seattle, according to Pollstar. He urged venue executives to focus on preserving humanity and fostering connection. Granger acknowledged that AI tools like ChatGPT and Claude can boost efficiency and personalization. However, he argued they can’t replicate the experience of gathering together.

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What They Said: Granger admitted he uses ChatGPT every day to track the live event business. The results, he noted, lean on buzzwords like optimization, premium and frictionless. What gets left out, in his view, is the heart of the work. He told the room that live entertainment is “the business of humanity.”

What Remains Unclear: Granger didn’t outline specific steps for venues weighing AI adoption. It’s also unclear how operators will balance automation with the personal touch he championed. Still, his broader point landed without a playbook attached.

What It Means: Granger’s argument hits close to home for radio. Broadcasters face the same pressure to automate, optimize and cut costs. Yet radio’s lasting strength has always been live, local and human connection. As more content turns artificial, the real thing may become more valuable than ever. That’s true for arenas, and it’s true for radio stations.

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David Hill
David Hillhttps://barrettmedia.com
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

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