Cliff Cage has been named Program Director of US 101 Country and 104.7 KDUK in Eugene. He’ll also host middays on US 101 Country and afternoons on KDUK.
What We Know: Cage joins Bicoastal Media Eugene after previously working for both Cumulus Media and iHeartMedia. In addition to his programming responsibilities, he’ll take on two on-air shifts, hosting middays at US 101 Country and afternoons at 104.7 KDUK. He replaces Gerry Snyder, known on the air as G-Man, who departed earlier this year. The news was first reported by Country Aircheck.
What’s At Stake: Cage will oversee programming at two stations serving different audiences in the Eugene market. His dual on-air responsibilities will also give listeners a familiar voice across both brands. Meanwhile, his experience with Cumulus and iHeartMedia provides a background in working within major radio groups as he assumes leadership at Bicoastal Media Eugene.
What Remains Unclear: Bicoastal Media hasn’t publicly detailed any additional programming changes tied to Cage’s appointment. It’s also unclear whether the stations will introduce changes to their music rotations, on-air lineups, or broader programming strategies under his leadership.
What It Means: Cage’s appointment gives Bicoastal Media Eugene a new programming leader following Snyder’s departure. By combining oversight of both stations with daily on-air shifts, Cage will have opportunities to shape each station’s sound while connecting directly with listeners. His experience across two major radio companies could also inform his approach to programming in the competitive Eugene market.
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