Rosecrans Vic Out at Power 106: Letty Peniche Speaks on Backlash

there has been a lot of misrepresentation about my personal part in this, and I’m very, very hurt by the things that have been said on social media.

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Letty Peniche is addressing Rosecrans Vic’s exit from Power 106. The Brown Bag Mornings co-host says she’s deeply hurt by the backlash.

What We Know: Victor Ulloa, known as Rosecrans Vic, has left Meruelo Media’s KPWR Los Angeles amid cuts at the company’s other stations in the market. He says management told him last Friday he was coming off the air, after months of losing segments. Meanwhile, an emotional Peniche says, in remarks shared by Cult Media News, that no one consulted her on the decisions. Moreover, she wishes Vic had given her a chance to talk. The show will continue with Peniche, Cristian ‘Concrete’ Gutierrez, producer Angie Fernandez, and DJ Greg C.

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What They Said: “Vic was someone that when we would talk about hip hop, that’s, that’s my go-to. Me and him back and forth, you know? … This doesn’t feel like it’s brown bag because so much of us is not one person. So much of us is the group dynamic … That said, there has been a lot of misrepresentation about my personal part in this, and I’m very, very hurt by the things that have been said on social media. I wish Vic would’ve given me a chance to talk to him. –Letty Peniche

What Remains Unclear: It’s unclear whether Meruelo Media will address Vic’s departure publicly. Meanwhile, details on the other cuts remain scarce.

What It Means:  Peniche’s comments show the fallout is straining the show’s team. Likewise, she is the show’s lone original host, so listeners will likely look to her to answer whether Brown Bag Mornings works without Vic. Her public remarks could also shape whether the two ever repair their relationship.

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Michael Krantz
Michael Krantzhttps://barrettmedia.com
Michael Krantz is a daily news writer for Barrett Media. His background includes experience in sports writing, content production, affiliate relations, and digital publishing. Prior to joining Barrett, Michael worked for iHeart Media as a sports producer, where he wrote and produced sports updates for 40+ major markets including New York, Boston, Chicago, Los Angeles, and Dallas. Additionally, as an integral part of the affiliate relations team at Krantz Media Group (KMG), Michael specialized in direct station outreach, pitching independent program directors and major market station groups for clearances of premium syndicated content, including the critically acclaimed "John Lennon: The Final Interview" radio special (30th anniversary commemorative program). He can be reached by email at krantzmk1991@gmail.com.

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