SummitMedia has named Matt “Brodie” Lesley the new brand manager for its four Knoxville stations. He’ll also bring his energy to middays on 100.3 The Wolf.
What We Know: Lesley joins SummitMedia after seven years as program director and afternoon host for 104.7 WNOK in Columbia and Mix 97.7 in Myrtle Beach. During that time, he also served as a music curator for iHeartMedia CHR stations in Austin, Cincinnati, and Fresno. In Knoxville, he’ll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5. The four stations cover classic rock, country, adult contemporary, and contemporary hit radio, respectively. In addition to his programming responsibilities, Lesley will host middays on 100.3 The Wolf.
What They Said: “I’ve gone country! I’m excited to start this new chapter with SummitMedia and WCYQ and help bring great country radio to East Tennessee. Plus, these Smoky Mountain views will never get old!” -Matt “Brodie” Lesley
“Brodie is a smart programmer, an outstanding air talent, and a proven leader who knows how to build strong brands and connect with listeners. He’s a great fit for our Knoxville team, and we’re excited to have him leading these four stations while bringing his energy to middays on 100.3 The Wolf.” -SummitMedia Executive Vice President of Programming John Olsen
What Remains Unclear: SummitMedia hasn’t announced whether Lesley’s appointment will lead to additional programming changes at any of the four Knoxville stations. The company also hasn’t detailed any changes to the stations’ existing on-air lineups.
What It Means: Lesley’s appointment gives SummitMedia a programmer with experience across multiple formats and markets. Moreover, his new role puts him in charge of four distinct brands while keeping him connected to listeners through his midday show on 100.3 The Wolf.
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