CNBC is expanding its subscription business with a new premium offering centered on Jim Cramer. The new tier will give members additional access to the longtime CNBC personality beginning in spring 2027.
What We Know: CNBC announced plans to expand the CNBC Investing Club with Jim Cramer with a premium subscription tier launching in spring 2027. The offering will provide members with more exclusive content, direct access to Cramer, expanded community opportunities, and new in-person experiences. Launched in 2022, the Investing Club gives subscribers access to Cramer’s market analysis, portfolio-management insights, daily videos, and information about trades made for the Charitable Trust. Additionally, CNBC plans to hire a general manager to work with Cramer on the platform’s long-term growth strategy. The expansion is part of CNBC’s broader direct-to-consumer strategy. It will complement a separate digital subscription product planned for early 2027.
What They Said: “The CNBC Investing Club has built an incredible community, and I’m excited to give our members even more ways to connect, learn, and hear directly from me about the markets and investing. I love The Club, and the power of the CNBC audience is undeniable. I can’t wait to do even more together.” -Jim Cramer
“Jim is a singular talent, and the success of the CNBC Investing Club with Jim Cramer gives us a strong foundation to build on. He is an important part of CNBC, and this premium offering will bring his most engaged members closer to him through direct access, deeper engagement, and new in-person experiences.” -CNBC President KC Sullivan
What Remains Unclear: CNBC hasn’t announced pricing, specific subscription features, or how much additional access members will receive. The company also hasn’t identified the general manager who will oversee the platform’s growth.
What It Means: The expansion gives CNBC another opportunity to generate subscription revenue beyond traditional advertising and its existing digital offerings. Meanwhile, Cramer’s nearly 25-year relationship with the network provides an established personality around which to build a premium membership business. His recent long-term agreement with CNBC further reinforces the company’s commitment to the platform.
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