SiriusXM Announces Anjali Sud To Succeed CEO Jennifer Witz in January

"I look forward to working with the team to execute with ambition and expand value for our subscribers, advertisers, artists, creators, talent, partners, and shareholders."

Date:

SiriusXM has named Anjali Sud its next CEO. She takes over on January 1, 2027, succeeding Jennifer Witz.

What We Know: Witz is stepping down after nearly 25 years with the company, including almost six as CEO. However, she will stay on in an advisory role through the end of 2027. Sud, meanwhile, currently leads Tubi, which she grew to more than 110 million monthly active users. Additionally, she has sat on SiriusXM’s board since March 2025 and will keep that seat.

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What They Said: Greg Maffei, SiriusXM Chairman of the Board: “Anjali has built some of the most successful consumer entertainment platforms. In her previous roles, she scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models. As a member of our Board, she has intimate knowledge of our business and strategy. With her digital media experience, CEO-level success, and Board perspective, we are confident Anjali will hit the ground running and build on our momentum as we continue to execute against our objectives. We believe she will be an outstanding CEO for SiriusXM.”

Anjali Sud: “I am honored to lead SiriusXM in its next chapter. Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future. Since joining the Board, I have gained a deeper appreciation for the Company’s strengths and potential. I look forward to working with the team to execute with ambition and expand value for our subscribers, advertisers, artists, creators, talent, partners, and shareholders.”

Jennifer Witz: “Leading SiriusXM has been the most meaningful experience of my career. I am particularly proud of what our team has accomplished in strengthening the subscriber experience, expanding our advertising business, and unlocking greater value across our broader portfolio. I firmly believe that SiriusXM is on a strong path and that now is the time for a transition. Anjali brings the perspective, leadership, and understanding of the business needed to guide the Company forward. While I will be leaving my role as CEO, I’ll remain a lifelong subscriber and supporter of SiriusXM.”

What Remains Unclear: However, the announcement leaves several questions open. For instance, it does not say who will replace Sud at Tubi. Likewise, SiriusXM offered no specifics on how Sud plans to evolve the company’s audio strategy. Finally, Witz did not reveal her next career move.

What It Means: Ultimately, SiriusXM is betting on a streaming executive to lead its next chapter. Sud brings deep experience with both ad-supported and subscription models. That mix matters, since SiriusXM has expanded its advertising business and podcast network. Moreover, she inherits a company returning to revenue growth with near-record free cash flow.

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John Mamola
John Mamolahttps://linktr.ee/johnmamola
John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

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