FS1’s First Things First made an NFL deadline deal of its own on Tuesday. The show swapped co-host Kevin Wildes for Dan Patrick during its second hour.
What We Know: The bit played off the NFL trade deadline, the league’s busiest stretch for roster moves. Patrick, host of The Dan Patrick Show, took over Wildes’ seat at the beginning of the program’s second hour. Patrick joined Nick Wright, Greg Jennings, and Danny Parkins for the first segment of the second hour. However, the fun was short lived as the bit ended when Wildes rejoined the program after “failing a physical” with his new organization. Thus, the on air segment ended as Patrick left.
What Remains Unclear: It remains unclear how the arrangement was made for Patrick’s appearance on the programming. It’s also unclear if further opportunities for cross over could occur for either party in the future.
What It Means: Ultimately, the segment shows how sports talk can turn a news hook into must-see television in an entertaining fashion. The trade deadline gave First Things First a natural, timely reason to shake up its usual lineup. Even if for a segment. Moreover, landing a broadcaster of Patrick’s stature gave the bit instant attention with viewers and on social media. For FS1, it was a low-risk but extremely creative way to create buzz during a crowded NFL news week.
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