Connoisseur Media has flipped WJNT 1180 AM and its 96.9 FM translator in Jackson, Mississippi, from News-Talk to Hot AC. Rebranded as Jackie 96.9 featuring contemporary music and syndicated radio personalities.
What We Know: The November 11 launch introduces a weekday lineup led by Compass Media Networks’ Anna & Raven Show from 5–10 a.m. Meanwhile, Louisville’s Kelly K handles middays, followed by Long Island’s Christina Kay in afternoons. Additionally, XYZ with Erik Zachary rounds out the weekday lineup at night. The Hot AC format combines current hits with familiar songs from recent years. Moreover, this positions Jackie 96.9 between Jackson’s Adult Contemporary and Contemporary Hit Radio stations.
What They Said: “Jackie 96.9 was built specifically for Jackson listeners looking for a bright, modern and energetic station they can keep on all day, whether they’re at home, in the car, or at work. We’re excited to introduce a fresh sound to the market that combines today’s most popular music with engaging personalities and a positive, upbeat listening experience.”— Ricky Mitchell, Connoisseur Mississippi VP/Market Manager
What Remains Unclear: Connoisseur Media has not indicated whether Jackie 96.9 will introduce additional locally produced programming. The company also has not disclosed specific ratings expectations or audience growth targets for the new format.
What It Means: The format change gives Connoisseur Media an opportunity to reach a different audience in Jackson. However, Jackie 96.9 enters a competitive music market where established stations already command larger audiences. Building listenership and establishing a distinct identity will be important as the station develops its presence. More broadly, the move illustrates how broadcasters can reposition stations to pursue new audiences and advertising opportunities. It also highlights the programming decisions operators face when evaluating spoken-word and music formats in competitive local markets.
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