The popularity of Formula 1 racing continues to grow in the United States, and SiriusXM wants to take advantage. The company announced today that it has reached a multi-year agreement with F1 to extend its broadcast deal through 2024.
Every race will continue to air live on both satellite radios and the SXM app. The company will carry BBC 5 Live’s coverage of every race.
There will also be a new weekly show. Wheel to Wheel will air every Wednesday on SiriusXM.
“We are thrilled to announce the extension of our long term relationship with Formula 1 this week on the eve of the inaugural Formula 1 Crypto.Com Miami Grand Prix, which will be the first of two U.S.-based races this season,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “Formula 1 races are world-class events, which showcase a tremendous combination of advanced technology, extraordinary drivers and challenging circuits. The sport’s popularity is increasing and the U.S. is one of its fastest growing markets. We are excited to meet that growing demand by adding a new weekly F1 show to our lineup in addition to giving our listeners live access to every race.”
SiriusXM’s coverage of Formual 1 racing continues this week with the aformentioned Crypto.Com Miami Grand Prix. Coverage begins at 3:30 pm Eastern on Sunday.
