When Toucher & Rich went into syndication, part of the sell to stations was that the format doesn’t matter. The show has appeal for male listeners across New England. Saga’s Laser 99.3 and 98.5 has bought in.
The rock station will add the morning show, which originates from 98.5 The Sports Hub in Boston, on Monday, May 9. The syndication replaces Dave Coombs, who is moving to Milwaukee to join Saga’s Hometown Rock 96.5.
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Toucher and Rich went into syndication late last year. The show immediately added three affiliates.
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