Beasley Media Group Detroit, in collaboration with University of Michigan Athletics and Learfield’s Michigan Sports Properties, has signed a multi-year agreement that will make 94.7 WCSX the new flagship station for Michigan Wolverines sports coverage. The partnership, which begins with the 2025 football season, will provide fans with full radio coverage of Michigan Football, Men’s Basketball and Men’s Hockey games. It also includes coaches’ shows and exclusive ancillary programming designed to keep fans engaged throughout the year.
Additionally, 105.1 The Bounce (WMGC) will broadcast select Women’s Basketball regular-season and postseason games, expanding the reach of Michigan Athletics across the Detroit metro area.
“When it comes to college athletics, no brand is bigger and no fan base is more passionate than the University of Michigan,” said Kevin Rich, Vice President of Operations at Beasley Media Group. “We’re thrilled to partner with the University and Michigan Sports Properties to bring top-tier programming and play-by-play coverage to fans across Southeast Michigan. Go Blue!”
The agreement extends beyond traditional radio broadcasts. Beasley Media Group will offer extensive coverage through its omni-channel platforms—including on-air, online and on-site content. As part of the rollout, fans can expect weekly features on Michigan Athletics, exclusive interviews, and digital content designed to bring the University of Michigan’s spirit to life every day.
The collaboration also marks a meaningful connection between two long-standing institutions in the region.
“Michigan Athletics has a long and storied tradition, just like WCSX, a heritage station with deep roots across Southeastern Michigan,” said Patti Taylor, Vice President and Market Manager of Beasley Media Group Detroit. “We’re proud to unite these two legacies and continue delivering Michigan Athletics to passionate fans across the region on our platforms.”
For the first time, fans in the Detroit area will be able to listen to Michigan Football, Basketball and Hockey broadcasts on a regional FM signal. Longtime broadcast voices Jon Jansen and Doug Karsch will continue their roles during football game coverage.
“We’re thrilled to begin this new partnership with Beasley Media Group. For the first time in the Detroit market, Michigan fans can hear live coverage of all football, basketball, and hockey on a regional FM signal with 94.7 WCSX,” said Jennifer Cadicamo, Vice President and General Manager of Michigan Sports Properties. “We are also pleased to announce that Jon Jansen and Doug Karsch will remain as the voices of our football radio broadcasts.”
Michigan Sports Properties, a local division of Learfield—the media and technology company that powers college sports—serves as the exclusive multimedia rights holder for Michigan Athletics and manages the relationship with Beasley Media on behalf of the university.
According to university leadership, the partnership is expected to deepen the connection between the athletic department and its supporters.
“Partnering with Beasley Media Group as our new flagship radio station marks an exciting chapter for our athletics department,” said Doug Gnodtke, Michigan’s Executive Senior Associate Athletic Director and Chief of Staff. “This collaboration will not only amplify the voices of our student-athletes and coaches, but it also strengthens our connection with fans and alumni in metro Detroit and across the state of Michigan. We appreciate Learfield partnering with Beasley to bring the energy and spirit of our games to a broader audience, celebrating the dedication and hard work of our teams on and off the field, court and ice.”
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