Sean “Ferrari” Simmons has been upped to Assistant Program Director at Hip Hop 96.1 The Beat in Atlanta.
In making the announcement, 96.1 The Beat Program Director Vladimir Scott said, “I’m proud to announce Ferrari Simmons as the new Assistant Program Director for 96.1 The Beat. Ferrari’s deep roots in the city, unmatched hustle, and passion for culture make him the perfect fit to help lead the Beat into its next era. From on-air personality to programming leadership, his journey is Atlanta-made and well-earned!”
Simmons will be responsible in his new position for supporting and coaching on-air talent, as well as overseeing imaging.
He said, “I’m excited to accept the role of Assistant Program Director for 96.1 The Beat! I’m extremely grateful for the opportunity to grow within the iHeartRadio family. To keep doing what I love right here in the city that inspires me. Radio has always been my passion. I’m proud to be part of a team that brings energy, creativity, and connection to Atlanta every day. Thank you to everyone who’s supported me on this journey, your encouragement means everything.”
iHeartMedia Division EVP/Programming Jill Strada added, “Ferrari Simmons embodies the kind of talent and leadership we strive to nurture at iHeartMedia. His authenticity, relentless drive, and connection to Atlanta’s culture make him an essential force as we continue to evolve 96.1 The Beat. Watching his growth from an influential voice on the mic to a strategic leader behind the scenes has been inspiring. This promotion is not only well-deserved – it’s a win for Atlanta’s hip hop community.”
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