The CW Network is expanding its sports lineup. The network announced a new multi-year deal with Professional Bull Riders (PBR) to become the exclusive broadcast home for all Saturday and Sunday Camping World Team Series events. The partnership officially kicks off with a weekend doubleheader live from Sunrise, Florida—Saturday, August 9 and Sunday, August 10 —and continues across 10 additional weekends.
The season culminates with the championship rounds from Las Vegas’ T-Mobile Arena on October 25 and 26.
“PBR on The CW brings a whole new level of grit, adrenaline, and edge-of-your-seat action to bull riding fans nationwide,” said Mike Perman, Senior Vice President of Sports at The CW Network. “Paired with the NASCAR Xfinity Series, weekends on The CW will be a can’t-miss destination to experience two of the nation’s fastest-growing sports with some of the most passionate fanbases in the country.”
This move underscores The CW’s aggressive push into live sports programming, a strategy that has seen the network align itself with an eclectic mix of leagues and events. The addition of PBR complements a growing portfolio that includes the full NASCAR Xfinity Series, WWE NXT on Tuesday nights, AVP beach volleyball, ACC and Pac-12 college football, and PBA bowling starting in 2026.
The network also plans to showcase the viral baseball sensation Savannah Bananas in their broadcast network debut on Sunday, July 27.
For PBR, which already boasts a presence on CBS Sports Network and RidePass on Pluto TV, the new partnership offers an opportunity to expand reach even further—particularly through over-the-air television access.
“We are thrilled to welcome The CW Network as our new broadcast partner,” said Sean Gleason, CEO and Commissioner of PBR. “With over-the-air access on Saturdays and Sundays, everyone, no matter where they are, can experience the excitement of bull riding games. This partnership perfectly complements our existing television schedule, delivering even more thrilling action to fans, making it easier than ever for them to stay connected to the sport they love.”
PBR has seen substantial momentum in recent years. The organization hosted 1.43 million fans at live events in 2024 and now reaches more than 288 million households across 67 countries. Its team-based league, launched in 2022, follows a five-on-five format where teams compete in head-to-head matchups based on riders’ aggregate scores from qualifying 8-second rides.
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