SiriusXM is launching a new Artist Residency program. Designed to provide top-tier acts with a broader platform across its music, sports, and talk channels. The initiative kicks off today (8/5) with Country artist Bailey Zimmerman, followed by Pop group Maroon 5 on August 15.
The new series highlights featured artists across various SiriusXM and Pandora channels. The programming includes performances, interviews, guest DJ spots, and on-air takeovers. It offers fans content that goes beyond just music.
“With our new Artist Residency initiative, artists can participate in special programming across multiple SiriusXM channels and Pandora to help promote a new album, tour, or other key projects,” said Steve Blatter, SiriusXM Senior Vice President & GM, Music Programming.
“Bailey Zimmerman and Maroon 5, with their genre-bending sounds and wide variety of influences, are the perfect artists to help us launch this new program. And we’re thrilled to deliver their fans a truly unique dive into their next major album releases.”
Zimmerman’s residency is timed with the release of his upcoming album Different Night Same Rodeo on August 8. In addition to an exclusive performance and interview for The Highway, the Country singer-songwriter will be heard on channels like Hip Hop Nation, Octane, SiriusXM Hits 1, MLB Network Radio, and NASCAR Radio. Outlets that reflect his interests in Hip Hop, Rock, Pop, and Sports. He’ll also take over Pandora’s The 615 station.
Maroon 5 begins their residency on August 15, coinciding with the release of their new album Love Is Like. Their residency features a live fan performance on SiriusXM Hits 1, along with appearances on The Pulse, Pandora’s Afterglow station, 10s Spot, and Pop2K. The content will also extend beyond Pop stations, including appearances on Lithium and Mad Dog Sports Radio, with programming on Mad Dog Sports and The D.A. Show with Babchik.
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