"Disney+ and Hulu have built powerful streaming destinations with incredibly passionate fan communities, making them ideal partners to expand the reach of these beloved iHeartPodcasts."
In only one demographic -- Persons 18-34 -- did an ad-supported digital audio platform reach double-digits, as Spotify hit 11% in that specific sector.
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
It is troubling that, as an industry, we have failed to respond in a timely manner and have allowed a false narrative to emerge regarding who we are and what we do.
I believe the real music revolution began in 2001 when Steve Jobs introduced the first iPod as something neither radio nor any Walkman could accomplish.
"Disney+ and Hulu have built powerful streaming destinations with incredibly passionate fan communities, making them ideal partners to expand the reach of these beloved iHeartPodcasts."