Cumulus Media has promoted three team members at W4 Country WWWW Ann Arbor, MI.
Brian Welch has been upped to Program Director. He will still host mornings with his wife, Madison Rally, as “Rally & Welch.”

Welch said, “The hallmark of W4 Country has always been community involvement, and that won’t change as long as I have a say. Our lineup also brings consistency; while the schedule has changed, we’ve all been a part of this station and our listeners’ lives for years. W4 Country is a family, and I’m honored to be leading it.”
Matt Missler will take over afternoons. He has been with the cluster since 2013, serving in various positions, including overseeing digital content.

Derek Laughlin is promoted to full-time producer after nearly four years as a part-time Promotions Assistant for the station.

Steve Finateri, Regional Vice President and Market Manager, Cumulus Detroit and Ann Arbor, said: “These promotions reflect the incredible talent and dedication of our W4 Country team. Brian Welch’s elevation to Program Director is especially exciting—his deep roots in the community, creative vision, and years of on-air experience make him the ideal leader to guide the station’s next chapter. Alongside Matt and Derek’s new roles, we’re confident these moves will position us to deliver even more engaging, local content to our listeners and greater value to our advertisers.”
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