VSiN, The Sports Betting Network, is broadening its distribution footprint by striking a new content agreement with FanDuel Sports Network, the company announced. The deal will deliver the Las Vegas-based outlet’s sports betting programming to a larger audience of fans across the United States.
As part of the partnership, FanDuel Sports Network will air and stream VSiN By the Books weekday mornings from 7 to 10 a.m. ET. The program, hosted by veteran broadcaster Dave Ross and former Major League pitcher Jensen Lewis, mixes sports talk with actionable betting information. It also weaves in humor and storytelling.
“We’re thrilled to bring VSiN’s unique sports betting content to the passionate fans that watch their favorite local teams play on FanDuel Sports Network,” said Steve Cohen, VSiN’s EVP of Talent and Programming. “This latest expansion of our distribution footprint helps cement VSiN’s position as the leading creator of sports betting content anywhere.”
The show offers a daily breakdown of the biggest sports betting stories from the night before. It also previews the day’s action. In addition, Ross and Lewis welcome a lineup of guests ranging from professional gamblers and sportsbook insiders to athletes and local sports media personalities.
For FanDuel Sports Network, the partnership bolsters its efforts to provide more tailored sports content to its regional audiences.
“At FanDuel Sports Network, everything starts with the local sports fan,” said Norby Williamson, President of Programming and Production at Main Street Sports Group. “Partnering with VSiN allows us to deliver smart, entertaining betting insights tied to the teams and games our audiences care about most.”
The show is now available across nine FanDuel Sports Network regions, including Detroit, Florida, Midwest, North, Ohio, South, Southwest, West, and Wisconsin. Fans can also access the content through the FanDuel Sports Network app.
Ross brings more than two decades of experience to the role. He has hosted NFL, MLB, and UFC programming for Stadium in Chicago. He previously spent 18 years at FOX 5 in Washington, D.C., covering the city’s professional teams.
Lewis, meanwhile, pitched nine seasons in the big leagues before transitioning to broadcasting. He has worked as a television analyst for the Cleveland Guardians and appeared regularly on MLB Network. He will continue to contribute to SiriusXM’s MLB Network Radio and serve as a college baseball analyst for ESPN while co-hosting By the Books.
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