Shannon Sharpe is continuing to grow his Shay Shay Media brand. He’s doing it with some familiar names to football fans. According to a report by Front Office Sports, the Pro Football Hall of Famer is adding a new podcast and YouTube program to his lineup. He is bringing aboard former Pittsburgh Steelers standouts James Harrison and Joe Haden. The show, titled DEEBO & JOE, will launch Sept. 1. It will release new episodes every Monday, Wednesday, and Friday.
For Sharpe, the addition comes at a pivotal time. After weathering high-profile lawsuits and stepping away from ESPN’s First Take, he is showing no signs of slowing down in his media ventures.
Harrison, 47, is one of the most decorated defenders in Steelers history. He signed with Pittsburgh as an undrafted free agent. Harrison went on to become a two-time Super Bowl champion and the 2008 NFL Defensive Player of the Year. He is also the author of perhaps the most famous defensive play in Super Bowl history — a 100-yard interception return in XLIII.
Haden, 36, built his reputation as a reliable cornerback with the Cleveland Browns before finishing his career in Pittsburgh. A three-time Pro Bowl selection, he brings a perspective from the other side of the ball. This should complement Harrison’s edge as a pass rusher.
Together, the two will look to bring a raw, unfiltered voice to the football conversation.
“We’re not here to sugarcoat anything,” Harrison said in a statement to Front Office Sports. “We’re bringing fans into the locker room, into our lives and into the game in a way they’ve never experienced.”
Sharpe already commands an audience with Club Shay Shay and his nightly program Nightcap alongside Chad Johnson. Adding another NFL-driven show bolsters the network’s portfolio and gives fans more reasons to check in throughout the week.
Earlier this summer, Sharpe settled a $50 million sexual assault lawsuit filed against him. Weeks later, a $20 million defamation case brought by a Chicago woman against Sharpe, Johnson, and Shay Shay Media was dismissed with prejudice.
Sharpe’s growing digital empire shows he remains committed to being a significant voice in the football media landscape. With Harrison and Haden on board, Shay Shay Media is banking that DEEBO & JOE can cut through in a crowded football content market.
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