Cumulus Media has rolled out the newest installment of its multi-part audio franchise, Your Music Plus, featuring Country superstar Jason Aldean and his latest single, How Far Does A Goodbye Go. The campaign will air across Cumulus’ 41 Country stations over the next eight weeks. It gives listeners an inside look at the making of the song and Aldean’s current tour.
Through Your Music Plus, listeners get more than just a single. The series blends the new release with exclusive audio from Aldean himself, sharing the stories behind the music, reflections on life on the road, and insights into how he continues to evolve while staying true to his core sound.
“Jason Aldean returns to Your Music Plus through our continued partnership with BBR Music Group,” said Greg Frey, VP of Music Partnerships for Cumulus Media. “The new song allows Jason to dive deep into his influences while maintaining his signature sound. Pairing the track with his commentary makes this campaign a real treat for our Country audience.”
Shelley Hargis, VP Promotion Syndication & Group Strategy for BBR Music Group, added, “Jason is not only back with new music, but he’s as hot as ever. He’s crushing it on his Full Throttle Tour, and we’re thrilled How Far Does A Goodbye Go is part of this exclusive Cumulus series.”
Your Music Plus continues to serve as a unique content driver, spotlighting new releases while giving audiences rare access to the voices behind today’s biggest songs. For more information, go here.
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