Paramount and Professional Bull Riders (PBR) are taking their partnership to the next level. The companies announced a new five-year media rights agreement that will make Paramount+ the primary streaming home of PBR’s premier tour, Unleash The Beast. Beginning with the 2026 season on December 12.
For the first time, Paramount+ will carry live coverage of the full Unleash The Beast schedule. A five-month, 19-city competition featuring the world’s top bull riders. The deal expands on a relationship between PBR and CBS Sports that dates back to 2013 and now runs through 2030.
CBS Television Network will continue to air the PBR Game of the Week during the 2026 season. Keeping the league’s presence on broadcast TV while giving Paramount+ exclusive rights to full-season streaming coverage. The agreement further strengthens Paramount’s sports portfolio and builds on its ongoing collaboration with PBR through Pluto TV. Which launched the PBR RidePass channel in 2021.
“This deal aligns with our longstanding relationship with CBS. This reflects our shared commitment to expanding PBR’s reach,” said PBR CEO and Commissioner Sean Gleason. “We are excited to continue this extraordinary partnership and thrilled that this new deal. Bolstered by Paramount+, will bring our sport to an even broader audience.”
Dan Weinberg, EVP of Programming at CBS Sports, added, “CBS Sports has been the home of PBR for decades. We are proud to deepen our partnership by bringing the Unleash The Beast series to our expanding streaming audience on Paramount+. This extension enables us to extend our reach, delivering dynamic PBR content to an even wider audience.”
The timing of the announcement follows a strong ratings performance for PBR on CBS. In October, the network delivered its highest-rated PBR broadcast ever, averaging 2.7 million viewers.
Highlights of the upcoming Unleash The Beast season include PBR’s debut at TD Garden in Boston and Doak Campbell Stadium at Florida State University. The circuit will also return to major markets such as New York City — for the 18th time at Madison Square Garden — and Pittsburgh. Which sold out back-to-back nights at PPG Paints Arena in 2024.
The 2026 season will open December 12, 2025, in Manchester, New Hampshire. It will conclude with the PBR World Finals: Unleash The Beast in Fort Worth, Texas.
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