"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"Leagues have accepted the revenue. Networks have built it into broadcasts and are being paid a premium for it. Sportsbooks have expanded the menu. Everyone has a stake. That also means everyone shares responsibility."
"Some estimates suggest the league could seek a doubling of its current deals. By comparison, media companies appear far more cautious, with expectations reportedly landing closer to a 25% increase."
"You’re following that ball through the air and the ball is coming from a place you can't see. You're trying to find it, and in that instance they didn't. That's an awfully difficult time to have that happen."