It’s Christmastime at Star 94.1 in Atlanta. For the first time in its history, the station is flipping to all Christmas music.
In the past, the station only aired Christmas music on weekends, as Salem Media-owned 104.7 The Fish held the dominant Christmas music position in the market.
The switch officially took place this morning during The Kevin and Taylor Show, which airs from 6-10 AM.
“A Holly Jolly Christmas” by Burl Ives kicked off the festivities for the Audacy Atlanta brand.
As part of the flip, Star 94.1 is positioning itself as “Atlanta’s Christmas Station.”
On social media, the station has shared that it will feature all-Christmas music through Christmas Day.
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