Turning Point USA saw several million concurrent viewers for its All-American Halftime Show, running opposite the NFL’s official Super Bowl Halftime Show on Sunday.
The show — featuring Kid Rock, Lee Brice, Brantley Gilbert, and Gabby Barrett — saw over 5 million simultaneous viewers on the Turning Point USA YouTube channel.
Other avenues available for the stream included Charlie Kirk’s YouTube channel, which topped more than a million concurrent viewers, while an additional 225,000 viewers watching on Rumble channels from TPUSA and Charlie Kirk.
Viewers could also watch the performance on Daily Wire+, Real America’s Voice, Trinity Broadcasting Network, Charge!, and The National News Desk.
Blake Neff, a producer for The Charlie Kirk Show, said on social media that “the audience kept going up throughout the competing show.”
The country music stars’ performance aired directly against the NFL’s show, featuring rapper Bad Bunny. His show included surprise appearances from Lady Gaga and Ricky Martin, among others.
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